In rural Isaan, the local shops are often the center of activities in the village.
Each neighborhood seems to have a local village shop, which will open very early in the morning to serve the neighbors.
Not only is it food, it is also gossip and communications to catch up with all the local happenings in the neighborhood.
Local villages come to expect a trip to the local shop each morning.
It just becomes a daily habit over the years.
Everyone will know everyone and with that, supporting the local village shop is a must.
One of the great things about living in a rural Isaan village.