In rural Isaan, the per capita income is ~US $2,000 (70,000 thb) per year.
Many families in the rural Isaan regions are very poor and live below the poverty line.
Kids can actually grow up without ever owning 1 toy.
If you pass through the villages of rural Isaan, realize by buying a toy or 2 at less than $1 each can make a huge difference in each child.
I hope foreigners understand how this tiny gesture can bring a world of happiness to a child.